No.012_1 WASHOKU GANG
WASHOKU GANG is a Washoku (the conceptualisation of the Japanese cuisine process) entertainment organisation. Its aim is to let the world know the brilliance of Washoku through researching the enigmatic ‘Warm Shock’ experience.
- To let the world know the brilliance of Washoku through researching the enigmatic ‘Warm Shock’ experience, which is believed to be a side effect of Washoku
- To increase the number of Washoku lovers
- To share their knowledge of recreating Washoku with the world in order to allow for Washoku lovers to easily recreate Washoku at home
Miso making process
The logo design features the letters W and G as motifs, enclosed in a frame with diverse and non-uniform shapes. To establish the ambiance of WASHOKU GANG, where traditional Japanese cuisine is metaphorically represented as a drug, we created a setting in a parallel world during the 1970s, where Japanese food is globally prohibited. One of the iconic logos from that era is the Sapporo Olympics logo, serving as a reference for the ideas and design of the WASHOKU GANG logo.
No.012_1 WASHOKU GANG
Personal Project
Branding
2020